Britton Creative Co. | Infographics
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Psychology of Branding (Color Red)

RED

Red is often associated with the heat of sun and fire and is considered a high-arousal color, often stimulating people to take risks, according to color think tank, Pantone. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or danger.

Psychology of Company Branding

When it comes to identifying your brand, your logo is probably the first thing your customers will think of.

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design—and specifically its colors—have more bearing on your customers’ opinions than you might think.